#MoreCampaignPorn

It happens every year; some of us look forward to it with anticipation, others dread the hype surrounding it.

Of course, I'm talking about the John Lewis Christmas advert.

Yea, I know it's only November, but Halloween is done and dusted, Bonfire Night has just gone, so all that's left to celebrate is good old Christmas.

I love this year's advert; it's now my second favourite of them all (beaten only by 2011's vid). Christmas through a child's eyes makes it that bit more exciting.